Frontier: Homepage Design
A design challenge given to me to reimagine Frontier Communication's front page with certain requirements.
GOAL
to create a user friendly home page design for potential new customers interested in purchasing internet service from Frontier
BUSINESS REQUIREMENTS
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single page design
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navigation to other pages
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"primary content" which is the most important
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"secondary content" which mentions features to push customers towards shopping
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2 Calls to Action: phone number & order now buttons
PROCESS
Research
Understanding what Frontier does & what is asked of me
Sketches
With all the exact wording, I started figuring out where all the info could be placed
Iterations
Having to figure out branding also, many iterations were created to keep the same style of the company
My Redesign
Current Homepage
More Detail about Requirements
PRIMARY CONTENT
Main message:
High Speed, Low Price
See why people across America are switching to Frontier! [Check Availability] – button driving to address check for service
Main price point:
Internet plans start at
$19.99/mo
with qualifying service
SECONDARY CONTENT
The Speed You Need
Play games, video chat, stream movies and much more with High-Speed Internet from Frontier.
(Shop Plans) – button driving to internet plans page
​
Features content:
The Features You Want
Choose from more than 20 advanced calling features, plus dozens of security products for you and your devices.
(Shop Now) – button driving to plans page
​
Bundle / value content:
A Price You’ll Love
Frontier bundles are packed with value. Switch to Frontier and do more online without breaking your budget.
(Order Now) – button driving to order now modal
REQUIRED NAVIGATION
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home (overview of services focused on driving to pricing and/or calling)
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plans & pricing (pricing options and deals)
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internet (additional information/pricing on Internet service)
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bundles (additional information/pricing for bundles)
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phone (additional information/pricing for home phone service)
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order now (modal messaging how to contact sales over phone or through a form)